We decided to use some bold guerrilla tactics to take on the popular high-street takeaway pizza delivery service – Domino’s.

Recently voted tastier than both Domino’s and Pizza Hut in independent blind taste tests we decided to put our money where our mouth is as we took to the streets of Liverpool.  Our Chicago Town Takeaway Taskforce followed Domino’s delivery bikes to the homes of people who ordered their takeaway pizzas in and around Liverpool.

Once the Domino’s delivery had been made the Chicago Town Takeaway Taskforce called at the same addresses – offering customers their money back and a free frozen Chicago Town Takeaway pizza in exchange for their Domino’s order.

The competition for pizza supremacy just got serious. The pizza (takeaway and frozen) market is worth a staggering £1 Billion in the UK annually.  Determined to communicate the tastiness of our yummy, fresh dough pizza, our new guerrilla marketing ploy follows a national TV campaign and on-pack promotion, both offering consumers their money-back if they don’t agree that our pizza is tastier than Domino’s or Pizza Hut.

Twenty-year-old Dan Cox, of Kensington, Liverpool – the first to be greeted by the Chicago Town Takeaway Taskforce – said: “When the Chicago Town team turned up at my door and offered me my money back and free pizza, I thought it was a joke! When they convinced me it was for real I thought it was actually a clever idea.

“I was a bit hesitant because I was starving and had been waiting for the pizza to arrive, but I couldn’t refuse. I’m glad I took them up on the offer because the pizza didn’t disappoint and now I know it’s much cheaper than Domino’s I might think twice before I pick up the phone!”

It was a joy to see yet another happy customer loving the great Takeaway flavour.

We have even had coverage in the Sunday Telegraph applauding our initiative, check it out for yourselves here.

So confident are we that our yummy Chicago Town Takeaway pizzas will not disappoint following yet another year being voted tastier than Domino’s and Pizza Hut that we are offering you the chance to try one and should you not love it then we will give you your money back!  All of it!

Over 1 million Takeaway packs will be available in supermarket freezer cabinets across the UK for you to try a new flavour, Takeaway for the first time or just remind yourself just how tasty they are!  If you are not 100% convinced then you can get your money back – just visit the Chicago Town website complete the downloadable entry form and send along with your till receipt, the promotional area on the back of your Takeaway pizza packaging and self addressed envelope to:

Chicago Town Taste Guarantee
PO Box 1080,
Hemel Hempstead,
HP1 1GW.

For RoI residents, please send to:
Chicago Town Taste Guarantee
PO Box 11219,
Fairview,
Dublin 3, Ireland

As if that isn’t enough look out for our fab new TV ads to see your favourite pizza in between your favourite TV shows such as X-Factor and Emmerdale.  We would love to hear what you think of them?

Our uber authentic Italian, twice pressed thin and crispy pizza really does bring out the romantic is us so we decided to share our feelings and find out what brings out the romantic in you…and to do this we have launched our heart-thumping new website Pizza for Passione to bring together the very best of your romantic memories and moments.

Do you have a story of a grand romantic gesture, a declaration of your love or a heartfelt promise for your loved one?  Let us know online and you could win a complimentary Ristorante pizza, just perfect for a romantic dinner for two!

There is even a heart scale so you can rate other people’s romance from 1 to 5!

We have had loads of entries so far from Sally in Coventry…

“One evening, he called me as normal. We’d just started chatting when I heard the doorbell ring. I saw my housemate run to get it, and didn’t think anymore of it. That was until two minutes later, when the lounge door burst open, and my boyfriend walked in. He was still on the phone to me, pretending he was at home in Coventry. He’d driven down after work to see me and to take me out for dinner. He left for Coventry at 5am the next morning. That was 4 years ago. We’re still together now, and are getting married next month.”

and Nick in Stockport,

“I asked my partner to marry me on Christmas Eve, by putting her engagement ring on top of the Christmas tree and asking her to look at the sparkly thing at the top of the tree!“

Now what girl does not want to find a sparkler and the top of the tree?  I know we all do!  Take a look and tell us your romantic moments.

Last week the Ristorante team took our mobile Little Italy kitchen to the Tesco HQ in Cheshunt, Hertfordshire to feed the lovely folk who work there and find out just how romantic they are…

There we met Kathy Jacobs who told us her fab story abut her amazing husband who we will wish was ours now. Kathy had just got out of hospital and when she she returned home her husband had filled the house with flowers and made her up a bed on sofa so she did not have to trek up and down the stairs. We nearly shed a tear when Kathy told us they have been married 34 years and she has loved every minute of it.

Kathy won a bag of Italian goodies for a romantic night in including some Ristorante authentic Italian pizza, a bottle of vino, red roses and a chic flick to snuggle up on the sofa to! Thanks Kathy we hope you enjoyed your prize you made us feel all warm inside!

We would love to hear more romantic stories so post as comments and we will send vouchers to the best ones…and what’s more out Little Italy sampling crew are at Tesco and Sainsbury’s stores and city centres all over the country for the rest of the month so you can try a slice for yourselves.  See you there!

MUM’S THE WORD… FOR A STRESSFUL LIFE!

OVER half of mums say their own family causes them more stress than paying the bills or work problems – most claiming to even be stressed before they’re dressed!  And, as a result we have launched a national competition via www.chicagotown.com/news to find the most stressed out mum in Britain and reward her dedication and hard work with a prize package designed to totally ease the pressure.

Research we carried out to launch Tuck in Tuesdays has revealed that even in the Credit Crunch obsessed climate UK mums blame their children for causing stress more than they do the worry of household bills, work issues or their love life.

A huge 54% of mums say the biggest contributor to their personal stress is their own family’s unrealistic expectation of them as a domestic goddess.  Expectations of them as a fast paced gourmet chef, cleaner, family accountant, agony aunt and family PA are routine for most mums and all this on top of their work commitments.

Only 5 per cent claimed work-related matters were the main cause of their stress, while 37 per cent said concerns over children caused them the biggest headache with money worries coming a close second with 32%. Just four per cent said their love life was the major stress contributor.

THE TOP TEN THINGS THAT STRESS MUMS OUT ARE:

1. Concerns over children (37%)

2. Money worries (32%)

3. Household chores (6%)

4. Extended family (6%)

5. Appearance (5%)

6. Work problems (5%)

7. Marital issues (4%)

8. Social life/ Me Time (3%)

9. Feeding the family within budget (2%)

10. Pets (1%)

Does this sound like you?  If so send us an email telling us why you are Britain’s most stressed out mum at chicagotown@brazenpr.com.